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 • 
Venkat Ananth
6

The Impression

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Snapchat’s India Story
Snapchat claims to have doubled its Indian user base in a year. What should it do next to succeed here?
 • 
Soumya Gupta
Short video’s musical tryst
Is the cost of licensing music putting homegrown short-video apps on the backfoot?
 • 
Soumya Gupta
Regional OTTs & ‘Finfluencers’
Fight to survive
 • 
Soumya Gupta

The Playbook

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The musical chairs in Indian cricket kit sponsorship
The contract for the Indian cricket team’s official kit partnership has changed hands from Nike to MPL Sports and now to Killer Jeans in just over two…
 • 
Jaideep Vaidya
2
Cristiano Ronaldo: Saudi Arabia’s latest sportswashing project
The oil-rich state isn't paying the 37-year-old a reported $200 million per season only to kick a ball.
 • 
Jaideep Vaidya
2022: the year of sportswashing
A look back at the major shifts in the business of sport this year
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Jaideep Vaidya

The Intersection

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The Signal
The Signal
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