In this episode,Rajneil Kamath delves into the capital market's recent boom and why BigBasket chose to expand into small towns.The company hopes to capitalise on two current trends. One, in which it offers express delivery in its major metropolitan areas, enabling quick commerce, and two, it introduces a group buying model in Tier 4 cities. BigBasket is currently looking to target semi-urban sectors that are price and relationship sensitive.
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BigBasket Taps Into Untapped Market