You've probably read about it on the internet. Reality TV star and former actor Poonam Pandey faked her death for an awareness campaign. Well, if you ask us, it's hoax marketing at its worst, but the truth be told, Pandey isn't alone. Brands and celebrities have been lying straight up for quite some time in hopes of orchestrating viral, buzzy campaigns. Tune in to today's episode as we discuss the oddball case of hoax marketing.
In today's episode, we're also talking about Meta's blockbuster earnings.
The Signal Daily is produced in association with IVM.
The episode was researched, written and produced by Anup Semwal and Manaswini
Edited by Venkat Ananth and Soumya Gupta
Mastered and mixed by Manas and Nirvaan
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Poonam Pandey Takes It Too Far