The BCCI hasn’t had the best start to 2023. On one hand it’s haggling with Disney Star over the cost of the media rights for the South Africa series. On the other hand, it’s also struggling to keep its sponsors on board.
What’s troubling the cricketing body?
In our second segment, we also look into how US antitrust regulator FTC is probing the makers of popular sodas — Pepsi and Coke, over price discrimination in the soft drink market. What’s interesting is that the FTC is investigating these companies under a lesser-known law from 1936 that hasn’t been invoked in two decades.
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