The Impression

The Impression

A weekly newsletter deconstructing the business of content — media, entertainment, advertising, and the creator economy, written by Soumya Gupta.

New

Snapchat’s India Story

Snapchat claims to have doubled its Indian user base in a year. What should it do next to succeed here?

Apr 26 •

Short video’s musical tryst

Is the cost of licensing music putting homegrown short-video apps on the backfoot?

Apr 19 •

Regional OTTs & ‘Finfluencers’

Fight to survive

Apr 12 •

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