The contract for the Indian cricket team’s official kit partnership has changed hands from Nike to MPL Sports and now to Killer Jeans in just over two years. What’s happening?
Why Nike or any other brand was not willing to bid even at a base price of 8 cr, which was way less than the previous deal?
The musical chairs in Indian cricket kit sponsorship
Why Nike or any other brand was not willing to bid even at a base price of 8 cr, which was way less than the previous deal?