Major brands, including FIFA’s official partners, have been rather cautious with their marketing campaigns around the showpiece event
Brilliantly done Jaideep. This whole FIFA edition shall surely turn into an amazing study that maybe on the lines of how important are societal issues for sporting events and their success.
A YT channel - balón did a self undertaken study on UEFA's superiority digging into controversies / complexities that make it superior.
Keep this going! Would love to connect with you sometime :D