The Indian social media landscape is scattered with unsuccessful attempts by homegrown companies. Consider Hike Messenger, which aimed to challenge WhatsApp, along with other short video platforms like Chingari, Mitron TV, Trell, Roposo, Bolo Indya, and Josh. Where do they stand now? And why do Indian platforms struggle to carve out a niche among giants like YouTube, Instagram, Meta, and Twitter? To shed light on this, we invited Soumya Gupta, senior editor at The Signal. Also, check out her latest piece in The Impression where she dives deeper into this topic - Social Media is Work(place).
In other news, Apple has pumped the brakes on its electric vehicle aspirations. What's the reason behind this? Tune in for more details!
Episode credits:
The episode was researched, written, and produced by Shorbori and Manaswini
Edited by Venkat Ananth and Soumya Gupta
Mastered and mixed by Manas and Nirvaan
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Made-in-India Social Media Wasteland