The Indian social media landscape is scattered with unsuccessful attempts by homegrown companies. Consider Hike Messenger, which aimed to challenge WhatsApp, along with other short video platforms like Chingari, Mitron TV, Trell, Roposo, Bolo Indya, and Josh. Where do they stand now? And why do Indian platforms struggle to carve out a niche among giants like YouTube, Instagram, Meta, and Twitter? To shed light on this, we invited Soumya Gupta, senior editor at
Made-in-India Social Media Wasteland
Made-in-India Social Media Wasteland
Made-in-India Social Media Wasteland
The Indian social media landscape is scattered with unsuccessful attempts by homegrown companies. Consider Hike Messenger, which aimed to challenge WhatsApp, along with other short video platforms like Chingari, Mitron TV, Trell, Roposo, Bolo Indya, and Josh. Where do they stand now? And why do Indian platforms struggle to carve out a niche among giants like YouTube, Instagram, Meta, and Twitter? To shed light on this, we invited Soumya Gupta, senior editor at