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The musical chairs in Indian cricket kit sponsorship
The contract for the Indian cricket team’s official kit partnership has changed hands from Nike to MPL Sports and now to Killer Jeans in just over two…
Jan 13, 2023
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Jaideep Vaidya
4
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The musical chairs in Indian cricket kit sponsorship
daily.thesignal.co
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Cristiano Ronaldo: Saudi Arabia’s latest sportswashing project
The oil-rich state isn't paying the 37-year-old a reported $200 million per season only to kick a ball.
Jan 6, 2023
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Jaideep Vaidya
13
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Cristiano Ronaldo: Saudi Arabia’s latest sportswashing project
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December 2022
2022: the year of sportswashing
A look back at the major shifts in the business of sport this year
Dec 23, 2022
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Jaideep Vaidya
9
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2022: the year of sportswashing
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After F1, Netflix looks to ace tennis
The streaming giant is releasing a behind-the-scenes documentary series on tennis, modelled on the popular ‘Formula One: Drive to Survive’.
Dec 16, 2022
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Jaideep Vaidya
11
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After F1, Netflix looks to ace tennis
daily.thesignal.co
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Why Virat Kohli ditched Fire-Boltt for Noise
The Indian cricket star switched from one wearables technology brand to another in a gap of just a year
Dec 9, 2022
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Jaideep Vaidya
19
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Why Virat Kohli ditched Fire-Boltt for Noise
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Why PSG, Manchester United, Liverpool are all looking for investors
Several factors over the last 18 months have led to the owners of top European football clubs considering either selling a minority stake or an outright…
Dec 2, 2022
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Jaideep Vaidya
11
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Why PSG, Manchester United, Liverpool are all looking for investors
daily.thesignal.co
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November 2022
JioCinema fails the FIFA World Cup test. Next up: IPL
Users encountered several technical glitches while watching World Cup matches. The streaming platform is in a race against time to fix them ahead of the…
Nov 25, 2022
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Jaideep Vaidya
21
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JioCinema fails the FIFA World Cup test. Next up: IPL
daily.thesignal.co
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How sponsors are tiptoeing around the controversial Qatar World Cup
Major brands, including FIFA’s official partners, have been rather cautious with their marketing campaigns around the showpiece event
Nov 18, 2022
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Jaideep Vaidya
7
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How sponsors are tiptoeing around the controversial Qatar World Cup
daily.thesignal.co
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Netflix’s flirtation with live sports and Disney’s tough balancing act
Both companies are at different stages in their sports rights ambitions.
Nov 11, 2022
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Jaideep Vaidya
14
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Netflix’s flirtation with live sports and Disney’s tough balancing act
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The murky concoction of NFTs and fantasy sports
Cricket NFT platforms FanCraze and Rario are testing the boundaries of a game of skill with their fantasy offerings.
Nov 4, 2022
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Jaideep Vaidya
8
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The murky concoction of NFTs and fantasy sports
daily.thesignal.co
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October 2022
The BCCI’s crucial first step towards equal pay
Centrally-contracted India cricketers will now earn the same match fees regardless of gender. A lot more needs to be done, though.
Oct 28, 2022
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Jaideep Vaidya
13
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The BCCI’s crucial first step towards equal pay
daily.thesignal.co
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India’s sports betting whack-a-mole
The Indian government has started blocking websites of betting companies, but it’s hardly making a difference.
Oct 21, 2022
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Jaideep Vaidya
9
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India’s sports betting whack-a-mole
daily.thesignal.co
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